A new national campaign has launched to encourage people to talk about the issue of mental health, in a bid to remove the taboo which surrounds the condition.
The “It’s time to talk. It’s time to change” campaign is jointly ran by Mind and Rethink Mental Illness; and aims to remove the fear and awkwardness around mental health by encouraging people to talk openly about it.
Sue Bake, the Director of Time To Change, said: “The aim of our social marketing campaign is to use creative, innovative methods to reach our target audience.
“It’s time to talk. It’s time to change, encourages the public to talk and open up about something that affects one in four people in our communities.
“Through the use of subtle humour in our advertising, we hope we can remove the awkwardness and fear that stops many people talking about mental health.”
The campaign will be ran via TV, printed press, radio and digital, including a serious of cartoon strips showing common misunderstandings around mental health; whilst Olivia Colman, who played Sophie in Channel 4’s Peep Show will voice one of the characters in the radio adverts.
